Colours are a big part of branding, and the overall image of your business. Depending on your industry, colours can have a big sub conscious impact on others. If you are thinking of having your own personalised uniform. it is important to take in consideration how colours affect the moods of others.
For example, the colour blue is known to be a trustworthy and safe colour. This gives the subconscious effect that your business is honest and safe. This is why financial services tend to use blue. The same goes with social media websites, such as Facebook or Twitter. Blue is a safe colour to use in branding and uniforms. Our website is host to a whole range of clothing colours, such as blue.
Yellow is said to be the most optimistic colour on the spectrum. This is a warm colour and can give a uniform a happy feeling. McDonalds use the colour yellow in their branding to give this effect. If your company has existing branding colours, you could incorporate these into your uniform. Sometimes a logo may include many colours, such as the Google logo. The Google brand is clean, smart and somewhat minimal. In order to help these colours show, a white T-shirt would be perfect to embroid the logo onto. This would draw attention to the logo, and therefore the colours.
Black is the absence of colour, however it can make a vast impression on people when used in branding and uniform. Black is seen to be smart, professional and is seen as a powerful. Black is also viewed as a sophisticated colour, which is why it is seen a lot in the fashion industry.
The negative effects of colours
It is great to know the positive emotional response to colours, but it is also important to note that colours may also possess negative traits and may not be suitable to your business. For example, black can also signify death, which would make it a bad choice of colour to use in the health industry. Below we have listed possible negative attachments that certain colours may possess.
| Colour | Negative attachment |
|---|---|
| Black | Death, Evil |
| Red | Aggression, War |
| Blue | Coldness, |
| Yellow | Irrational |
| Green | Blandness |
| Orange | Frustration |
| Purple | Introversion |
The compatibility of colours
When creating a uniform, it is important that you ensure that colours are compatible and work well together. For example, a bright colour like yellow on a white sweatshirt may not be visible and therefore will not stand out. It is also important to make sure that your logo colour does not match the colour of the garment, as this will also restrict visibility.
As a general rule of thumb, it is good to create a contrast of light and darker colours so that your logo stands out. If you have your own branding colours, you could incorporate these colours into your uniform to create an overall brand presence.
If you have any questions or queries, feel free to contact us. We specialise in supplying uniforms for many businesses. Did you know you could now personalise clothing through our website?
This article was produced using research from Marble Web Design Essex Agency